Elmas Deniz produced two new works during her stay in Colombo for the Colomboscope festival exhibition “Re/evolution”. The video titled “Made to be seen” borrows the features and conceptual roots from advertisements. Thinking styles derived from financial markets play a dominant role in our lives, and advertising has been the main tool for centuries of manipulation that artists wish to focus on, emphasize and play with. In Deniz’s work the advertised product is ‘a true unsellable thing’: the green natural beauty of Sri Lanka.
The video was commissioned for for the Colomboscope festival exhibition “Re/evolution” in 2017. Supported by SAHA and Turkish Embassy in Colombo.